FACT: Rapidly growing businesses are twice as likely as the UK average to have invested in new media
New media presents new and exciting ways to present your business
Creation of media content to promote your product or service in the many and varied multimedia platforms can be a fascinating challenge or simply a massive drain on resources. How many times have you taken a look at your own company and considered how the outside world sees it, compare all your marketing assets and forms of promotion to see if they have stood up to the test of time.
Have you taken a look at your opposition lately and does your brand positioning still work for you, do you look like a low tech laggard or a cutting edge solutions provider.
What media platform is best suited to my company
- Basic content can start with the corporate brand which runs through business cards, headed paper, brochures, leaflets and of course your website.
- Video is now incedibly cost effective and can provide a comprehensive platform to produce dvds and video podcasts through your website giving potential clients a great insight into your company and its products.
- Audio podcasts and webinars are great ways to communicate with a large audiance at very low cost.
- Social networking has become a fascinating way to connect with like minded friends and contacts and the spread of information can reach way beyond expectations.
- ‘Twitter Campaigns’ can produce an army of dedicated followers who keep up with your every development or intiative and provides a simple platform to communicate with clients.
- Photography should never be underestimated as a way of telling the story, after all a picture tells a thousand words as they say - would 360′ panoramas work for your product or service.
- If you are exhibiting at a show think very hard about your stand design as visitors usually make their mind up within 10 seconds if they feel you are worth a visit or not - ask how new technology could make you stand out from the crowd.
- 3D computer generated models can bring projects to life in a way that produces an incredibly convincing presentation which can be used very effectively at shows or on your website.
If you would like to chat through your new media ideas phone 01305 832512
