Multimedia Design

Multimedia design provides a great return on investment.

FACT: Every £100 a design aware business spends on design increases turnover by £225.

Multimedia design takes on many forms including logos, branding, websites, DVD’s, 3D animations, illustrations and concept designs developed using many and varied software development platforms. Whilst it might suit some businesses to take on design in-house employing professional designers can make a significant difference to the final presentation of their product or service.

  • Nearly half of design aware businesses saw turnover increase by more than the amount they spent on design.
  • Design can have a positive effect on all business performance indicators, from turnover and profit to market share and competitiveness.
  • Businesses that see design as integral don’t need to compete on price as much as others.
  • Turnover growth is more likely for businesses that increase their investment in design.
  • Two thirds of UK businesses believe that design is integral to future economic performance.
  • Rapidly growing businesses are three times more likely than the rest to consider design crucial to success.
  • On average, 16% of UK businesses think design is the most important factor in their success. The bigger the business, the more likely they are to believe this is the case.
  • Almost half of all UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge.
  • Rapidly growing businesses are twice as likely as the UK average to have increased investment in design.
  • Businesses that add value through design see a greater impact on business performance than the rest.

Source: Design Council