TripAdvisor names Weymouth & Portland in Top 4

Weymouth & Portland named as top 4 up and coming holiday destination in the world copy-of-img_0528

New figures just released by TripAdvisor show that Weymouth & Portland is captivating new markets across the globe, with the news that the area has been rated the fourth best up-and-coming travel destination in the world.

The figures show a growing number of travellers searching for holidays to Weymouth to discover for themselves the natural beauty, increasing quality and the broad range of facilities and activities on offer, such as the beautiful beach, picturesque, working 17th century harbour and world-class sailing at the heart of the World Heritage coastline.

The Borough Council’s Tourism and Economy teams have been working hard to capitalise from the benefits of hosting the sailing events for the London 2012 Olympic and Paralympic Games. Increasing the town’s tourism offer to new markets is one area of work being undertaken.

Emma O’Boyle, spokesperson for TripAdvisor, said: “It’s fantastic to see travellers appreciating the town’s beautiful beach and old-fashioned English hospitality. What’s more, Weymouth will soon secure its place on the global stage when it hosts the sailing events for the 2012 Olympic Games.”

The increased interest will enable the area to extend the holiday season beyond the traditional summer period, which will strengthen the local economy. Accommodation providers are not only investing to deliver quality holiday accommodation but are also providing the facilities to rinse, dry and store guest’s equipment.

Simon Williams, General Manager for Regeneration, said: “Weymouth is more generally known for its safe sandy beach that has been providing generations of families with memorable holidays. We are developing and delivering new and innovative promotional campaigns that are reaching new markets which will supplement and compliment our main family market. We are working closely with a host of national and international partners, like Visit Britain and Visit England, who are enabling us to deliver key messages to a much wider audience.

“The news that we are the third-best up and coming holiday destination in the world is evidence that the legacy of the London 2012 Olympic and Paralympic Games is already beginning to take shape, and that the hard work that has been involved in converting this to lasting benefits for the area is paying off.”

Ends

Notes to editors:

  1. TripAdvisor Travellers’ Choice Awards are based on the millions of real and unbiased reviews and opinions from travellers on TripAdvisor. The winners were determined by a combination of travellers’ destination comments, favourite places, and overall destination popularity on TripAdvisor

  1. The TripAdvisor TravelCast identifies up-and-coming travel destinations based on site data including increases in search activity and postings for the past year on TripAdvisor

  1. Regeneration projects in the region of £300m of private and public funding have and still are being delivered, most as a direct result from the area hosting The Games, including 30 years of highway and public transport developments being delivered in two years

  1. The area boasts a wide range of quality restaurants, offering local freshly caught fish, hand-picked scallops, locally farmed oysters and line caught bass. The Borough also has a growing range of facilities tailored to suit the needs of people who visit the area for a weekend with a difference; offering facilities to store bikes, water sports gear, climbing equipment and more

  1. A recent poster campaign, launched in partnership with South West Trains, aims to attract train users along the busy Waterloo to Weymouth line, and promotes the area as an exciting location for activity breaks, featuring activities such as kayaking, walking, cycling and windsurfing

Press release issued by Amy Maslin, Communications Officer

T 01305 838302 M 07870138632 E

www.weymouth.gov.uk